Trade Show Display Essentials

Trade show displays can include a mix of signage, branded surfaces, and printed materials that each serve a different purpose within the booth. From creating a visible backdrop to sharing information with attendees, each element contributes to how the space is set up and used.

Retractable Displays

Retractable displays are commonly used to add vertical signage to trade show booths, conferences, and other event spaces. They can feature company branding, services, products, directional messaging, or other information that attendees may need as they approach the booth. Because they have a relatively small footprint, they can be positioned beside tables, near booth entrances, or elsewhere within the display.

Table Covers

Table covers add branding to the tables commonly used throughout trade shows and events. They can be used on tables holding literature, product samples, giveaways, equipment, or other booth materials. Covering the front and sides of the table also incorporate an otherwise standard event table into the booth's overall branding and appearance.

Business Cards

Business cards provide attendees with contact and company information they can reference after leaving the booth. They’re typically displayed on a table or handed out during conversations with visitors. They can include individual contact details, general company information, or a QR code that directs attendees to additional resources online.

Backdrop Banners

Vinyl backdrop banners provide a large graphic area behind a trade show booth for displaying logos, brand messaging, product imagery, contact information, or other large-format graphics. Their placement helps define the booth space while keeping important graphics visible above or behind tables and other materials. They can also make use of the otherwise empty space along the back of a booth.

Crack and Peel Stickers

Crack-and-peel stickers provide a practical option for promotional stickers handed out at trade shows and other events. The split liner makes the backing easier to separate from the sticker, simplifying application without having to pick at the outer edges. They commonly feature logos, branded graphics, QR codes, contact information, or other designs that give attendees something they can take with them and use after the event.