The Advertising Specialty Institute is a for-profit organization. It supports those in the advertising business. It is a members only advertising media organization that helps out distributors, manufacturers and promoters. It was established in 1950, by Joseph Segel.
Today, ASI continues to be a family owned business run by the Cohns, who bought out Segel in 1964. TASI is a great asset to anyone in the reseller or promotional product industries.
In general, membership to this organization offers education, marketing tools and networking opportunities among much more.